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Dutch firm opens business in Ghana

DE Lage Landen International B.V, a Dutch company with expertise in global leasing and business and consumer finance solutions, has launched its operations in Ghana.

With its core business including leasing anything from trailers, medical, agricultural and construction equipment, officials of the company, which is a fully-owned subsidiary of Rabobank Group of the Netherlands, say Ghana is the major step to reaching the African market.
To make its presence felt particularly in the automobile industry, the-company is partnering with Rainbow Transport International Limited, a Ghanaian company.
At a launching ceremony organised by the Ghana Netherlands Chamber of Commerce, Carl van Zelderen, International Remarketing Manager of the company, said the company's decision to come to Ghana, among other considerations, was to establish its presence in Africa.

"We have a very broad portfolio of equipment from dental, agriculture, construction and office equipment for lease," he stated.
He said the company had already brought into the country, 23 truck trailers either for sale or lease.

The Netherlands Ambassador to Ghana, Gerard Duijfjes, who launched the company, said . Ghana presented a window of opportunities to other parts of Africa.
He added that while bureaucracy sometimes prevented new businesses from taking off in the country, it was worthwhile that De Lage Laden was joining forces with a local company to satisfy the local market.

Luc Kessels, the Sales and Market Development Head for Used Trailers for the Cargo bull Trailer Store, manufacturers of the trailer tractors, said the tractor trailers were in good shape since they were checked before being sent to their destinations.
He also said at the moment, while most of the truck trailers were for sale, the company was open to negotiation with local businesses interested in leasing.
That, he said, would be dependent on what they would be used for.

The Executive Director of Rainbow Transport International Limited, Nico Van Delft, for his part, said the leasing would be particularly good for small businesses without the financial strength to buy equipment.

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