MTN is adding its voice to the global drive to raise awareness about the importance of wearing face masks with today’s launch of the #WearItForMe campaign across its 21 African and Middle Eastern markets. To help drive this much-needed change in behaviour, MTN is committing its September 2020 marketing resources to encouraging everyone to do more to save lives. As our Africa and Middle East markets continue to navigate the “new normal” brought about by COVID-19, wearing masks remains one of the most effective preventive measures to slow the spread of the virus and accelerate recovery. However, many people refuse to wear them, wear them incorrectly, or still feel it is not important. “We need to demonstrate that we are good together by taking a collective responsibility. The stemming of the pandemic lies within us, let’s take the bold step, wear our face masks everywhere we go to safeguard our future , ” says MTN Ghana Chief Executive Officer, Selorm Adadevoh. This campaign...