Skip to main content

Xiaomi opens first showroom in Ghana

 


The smartphone brand, Xiaomi (MI) has opened a showroom in Accra, Ghana with an intention to knock off competition from other smartphones that have dominated the Ghanaian market.

According to the Chief Executive of DeviceTech, franchise owners of the Xiaomi brand in Ghana and other West African countries, Hassan Mikati, this will be achieved through the affordability of the sleek and durable Mi products.

This brand is very high-end, packaging wise, specification wise... Quality-wise, our brand is much better, and [other brands] can’t compete,” he said this at the opening of Xiaomi’s first showroom in West Africa along the Spintex Road in Accra..

Mikati said the products have been well-received by the Ghanaian market. “Our prices are much affordable as compared to our competitors. Our quality is one of the best. We are number one in Europe, we are number one in Asia, and we will be number one in Africa,” he said.

Read also: ‘All New Changan Hunter Pick Up’ launched in Accra

The showroom showcases Xiaomi's home appliances like vacuum cleaners, TV sets, electronic scooters, rice cookers, portable speakers, Xiaomi range of smartphones, and others.

Mikati said Ghana was chosen because the country has a very good potential in smartphone and technology usage, “Ghana is developed, the network is very good. Ghana likes smartphones and smart gadgets. That is why we chose Ghana”

He said six more retail shops will be opened in the coming months at Kumasi, Accra Mall, Circle among others.
Xiaomi was founded by Lei Jun in 2010. It prides itself on its “ecosystem” strategy, where they sell not just smartphones but also a variety of gadgets and household products. It began expanding into Western Europe in 2020.

Comments

Popular posts from this blog

Nestlé Ghana Limited Wins Overall Best Industrial Company Of The Year at 13th AGI Industry & Quality Awards

  Nestlé Ghana Limited has been honored with four prestigious awards at the 13th Association of Ghana Industry and Quality Awards ceremony. The event, held in an esteemed setting, gathered prominent figures from Ghana’s industrial sector. Amidst the anticipation, Nestlé Ghana emerged as one of the evening’s notable winners, securing accolades in several key categories. This recognition underscores Nestlé Ghana’s relentless pursuit of excellence and innovation, marking a significant milestone that highlights the company’s substantial contributions to the manufacturing industry in Ghana. Nestlé Ghana's exceptional performance was acknowledged with the following awards: Overall Best National Quality Award, Diamond Category (Food) Overall Best Practices in Sustainable Manufacturing Best Company (Food Sector) Overall Industrial Company of the Year, affirming its status as a leader not only within the food sector but also across Ghana's entire industrial landscape. This success is a ...

Anglogold Ashanti Obuasi Mine tops 2024 Sustainability & Social Investment Awards

 AngloGold Ashanti Obuasi Mine has confirmed its status as sustainability champions by sweeping nine awards, the most won by a company at the 2024 Sustainability & Social Investment Awards (SSI) held at Movenpick Ambassador Hotel in Accra. The feat comes on the heels of a dominant performance in last year's event where AngloGold Ashanti Obuasi Mine swept seven awards. The SSI Awards organised by Ianmatsun Global Services recognizes the most outstanding sustainability, Corporate Social Responsibility (CSR), Environmental, social, and governance (ESG) initiatives in the country and beyond as well as the best teams and individuals who brought them to life. This year's event, which was the 8th edition, was under the theme "Climate Action Now: Accelerating Decarbonization and Building Resilience". The awards won by AngloGold Ashanti on the night include SSI Company of the Year, Best Company in Women Empowerment (project), SSI Company of the Year ( Environment), Best Co...

Zoomlion Advocates Community & Gender inclusive waste management for Climate Action at COP 29

 Africa's waste management giant, Zoomlion Ghana Limited has advocated for an integrated approach to waste management that considers the interest of community members, women and vulnerable groups. James Deku, a Communications Officer of Zoomlion Ghana Limited made this call at the 29th session of the Conference Of Parties (COP 29) of the United Nations Framework Convention for Climate Change (UNFCCC) at Azerbaijan, Baku whiles speaking on the topic "Community-Driven and Gender Inclusive approaches to waste management for Climate Action ". He said the waste sector is a major contributor of methane emissions which is a potent greenhouse gas causing climate change hence the need to manage waste in a manner that considers the interest of all stakeholders. Zoomlion's waste management model is designed and operated in a manner that considers the interest of all stakeholders. Through a Public Private Partnership (PPP) model, local authorities engage community members in clea...