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GBC launches 75th anniversary

GBC launches 75th anniversary

By Kofi AHOVI

The Ghana Broadcasting Corporation (GBC) last week launched its 75th anniversary celebration in Accra on the theme “The national broadcaster-agent for development.”

The Minister of Information, John Akologu Tia, said government will continue to invest in the corporation’s infrastructure to ensure that it can continue to mobilize the citizenry for national development

He however called on the corporation to revamp its marketing activities in all the sectors to ensure revenue increase to facilitate its investment driven.

According to the minister, at 75, GBC has paid its dues as far as its contribution to Ghana’s development is concerned “and we can not fail to recognize the efforts of the GBC in the mobilization of the youth and also the whipping up of interest in national issues.”

The minister raised concerns about certain programmes which are exploitative of women, sexually explicit and obscene but are aired on TV.

“The influx of foreign content on TV and the associated marginalization of our language, tradition and culture, together with its attendant social vices, such as armed robberies, give me cause for concern,” he said.

The Director General of GBC, William Ampem-Darko, noted that GBC will continue to play the role of pacesetters in broadcasting by ensuring the maintenance of highest journalistic standards.

Ampem Darko appealed to the government to consider replacing the Ghana Broadcasting Corporation Act with a modern law which will take into account new technologies, competition and the general environment that GBC operates in.

This, he said, will make the corporation more relevant to modern day public service broadcasting.

He also called for the revision of the TV licence fee from GHp30 to GH¢15, saying the former price is the lowest in the world and does not make business sense to collect it because of the cost involved in the collection.

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