British Airways considers the last decade to been one of the most eventful and revolutionary periods in the history of air travel, as it looks back at technological innovations, over the period. From online check-in to onboard connectivity, British Airways has rolled out products designed for ease and convenience of its passengers, which it believes have made it the “World’s favourite airline” over the years. The airline’s website, ba.com, launched in 1995, has evolved to become a one-stop shop for British Airways customers, giving them greater control over their travel plans. The site currently has an average 2.5 million people visiting the site each week, and is available in 11 major languages including, French, German, Spanish, Hungarian and Chinese. Ba.com was voted, “Best Airline Website” at the 2008 Travolution Awards. The website also allows customers to book flights, manage their booking, and much more. In 2009, the website introduced a dynamic packaging facility, enabling cust...