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British Airways looks back on air industry

British Airways considers the last decade to been one of the most eventful and revolutionary periods in the history of air travel, as it looks back at technological innovations, over the period.

From online check-in to onboard connectivity, British Airways has rolled out products designed for ease and convenience of its passengers, which it believes have made it the “World’s favourite airline” over the years.

The airline’s website, ba.com, launched in 1995, has evolved to become a one-stop shop for British Airways customers, giving them greater control over their travel plans. The site currently has an average 2.5 million people visiting the site each week, and is available in 11 major languages including, French, German, Spanish, Hungarian and Chinese.

Ba.com was voted, “Best Airline Website” at the 2008 Travolution Awards. The website also allows customers to book flights, manage their booking, and much more. In 2009, the website introduced a dynamic packaging facility, enabling customers to book hotels, car hire, local sightseeing tours, attractions and tickets to create the entire travel experience from one website.
In 2007, British Airways launched a payment system in collaboration with Standard Chartered Bank, enabling customers to pay for their online bookings at any of the Bank’s branches. Over 24% of passengers buy their tickets through this means, causing the airline to reduce its sales offices in the country.

From 2000, British Airways enabled its passengers to check-in their flights online on the website. This facility is now available on over 97% of British Airways’ routes and is used by over 25,000 customers daily, significantly reducing the time needed and stress encountered at the airport.
Since 2008, the airline has extended its remote check-in facility to allow customers to check-in via mobile phones with wireless connectivity. The free facility is also available in 11 languages, without any need to download accompanying software.

As British Airways looks forward to another decade of first class customer service, British Airways Ghana Country Manager, Paul Dhami, commented, “Huge advances in technology in the past ten years have allowed us to offer customers a faster, efficient and more comfortable travelling experience than ever before.

“Our challenge going forward is to harness these technological advances to refine and improve on this service; potential developments in the world of mobile applications is just one area we are very excited about.”

“Managing our environmental impact is, of course, vitally important and the next few years will see British Airways launching more fuel efficient aircraft, using more sustainable materials and exploring new operating methods ensuring that our commitment to combating climate change is at the forefront of everything we do,” he added.

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