Industrialists, academia urged to collaborate for student development
Industrialists and academia have been urged to collaborate in order to adequately develop students for the job market.
This is to ensure that students that graduate from the tertiary institutions are well equipped for the challenges of the industry.
According to Dr. Kwabena Frimpong, a renowned marketer of the Databank Financial Services Ltd, who reiterated the call at a seminar organized by the Professional marketers association of Ghana (PROMAGS), he said most often than not student are not given the requisite practical lessons needed to support them at their job site.
He noted that although he is aware of the fact that the nation’s education system is not mainly aimed at providing students with practical training, there should be a collaborative effort between the education institutions and the industry to close this gap.
Dr. Kwabena Frimpong diffused the misconception that marketing only has to do with selling, explaining that selling is just one aspect of marketing. “Marketing is very broad and it is important to every one and every organization,” he added.
He emphasized the need for marketing students to speak more than one language, adding that proficiency in a language is an added advantage to a marketer.
Speaking on the theme “harnessing marketing as a career in this competitive market place,” Dr. Frimpong urged the students not to only study to pass their exams but to prepare themselves for the job industry.
Dr. Frimpong and Kwame Dzikunoo from the Bank of Ghana both called on the student to be honest and truthful in all their endeavours by providing all the information about a product or service to clients in order to for them to make informed decision.
Industrialists and academia have been urged to collaborate in order to adequately develop students for the job market.
This is to ensure that students that graduate from the tertiary institutions are well equipped for the challenges of the industry.
According to Dr. Kwabena Frimpong, a renowned marketer of the Databank Financial Services Ltd, who reiterated the call at a seminar organized by the Professional marketers association of Ghana (PROMAGS), he said most often than not student are not given the requisite practical lessons needed to support them at their job site.
He noted that although he is aware of the fact that the nation’s education system is not mainly aimed at providing students with practical training, there should be a collaborative effort between the education institutions and the industry to close this gap.
Dr. Kwabena Frimpong diffused the misconception that marketing only has to do with selling, explaining that selling is just one aspect of marketing. “Marketing is very broad and it is important to every one and every organization,” he added.
He emphasized the need for marketing students to speak more than one language, adding that proficiency in a language is an added advantage to a marketer.
Speaking on the theme “harnessing marketing as a career in this competitive market place,” Dr. Frimpong urged the students not to only study to pass their exams but to prepare themselves for the job industry.
Dr. Frimpong and Kwame Dzikunoo from the Bank of Ghana both called on the student to be honest and truthful in all their endeavours by providing all the information about a product or service to clients in order to for them to make informed decision.
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