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Toyota ‘parts campaign’ takes off

By Kofi Ahovi
Toyota Ghana, the sole distributor of Toyota products authorized by Toyota Motor Corporation of Japan, has launched its seasonal “parts campaign” aimed at educating vehicle users and owners to regularly check and replace worn out car parts to avoid accidents.

The campaign is also aimed at educating them on the effects of inferior or counterfeit car parts on the performance of their vehicles and the associated risks to their lives.

According to the public affairs manager, Ama Orleans Asante, the company deems it fit as a corporate social responsibility and a duty to protect the lives of its cherished customers and Ghanaians at large.

She added that the safety and welfare of their customers and the durability and genuineness of the parts sold to customers are of great concern to the company.

The campaign is mainly on wipers, and bulbs and this is particularly due to the onset of the rainy season. The company has also instituted 10-15% discounts on these items.

Other products available during the campaign include air and oil filters, brake pads, clutch disc, spark plug and V-belt. However the discounts are limited to Toyota’s accredited dealers across the country.

The company has also introduced wiper rubbers which sell at 50% less for customers who are already using Toyota genuine wiper blades.

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