By Kofi AHOVI, back from London British Airways (BA), one of the trusted names in the global airline industry, hopes to break even on its revenue for the 2010 fiscal year. It recorded consistent losses for the last two years. The trend in BA’s passage and cargo traffic continues to be positive with yields up and costs down, which has led to a reduced operating loss for the first half of the year. Speaking to the Chief Finance Officer, Keith Williams, in a round table interview at BA’s headquarters in Waterside-London, he assured that the company is on track in achieving this goal. He added that the BA’s focus is on cost control, as the airline grows and continues its quest for permanent structural change across the business. “Both the airline’s cash and debt position remained strong in the first half year,” he stated. BA’s cost performance continues to follow last year’s trend with total costs for the second quarter of 2010 reducing by 3.3%. Total revenue in the period was down 2.3% fr...