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British Airways launches Reward Programme for Ghanaian SMEs

British Airways has announced the launch of a new initiative, On Business, to stimulate Ghanaian business and forge long-term relationships with important business customers.

On Business, the airline’s new loyalty programme, provides rewards for small-to-medium size companies for their business travel. Companies registering for On Business will earn points on every British Airways flight, which can be turned into reward flights and upgrades.

Paul Dhami, British Airways’ Ghana Commercial Manager, explained that On Business is free to join, and a company only needs two or more travelling employees to qualify. “Companies joining the programme will earn triple On Business points on their first six flights taken with British Airways”. Dhami added that those companies already enjoying corporate incentive deals would not be eligible for On Business.

Dhami said that the programme has been made available online, in line with the airline’s initiative of enabling ease and convenience for customers. “When a company joins On Business, they would need to nominate a company authorizer, a programme administrator or an optional travel agent for their company’s account. To begin earning On Business Points, you only need to enter your membership number when making a booking; and bookings can be made either through ba.com or a travel agent,” he explains.

As an On Business member, a company earns points which can be redeemed for rewards, flights, upgrades, etc, when employees fly with British Airways. Executive Club members or members of a frequent flyer programme from any oneworld airline also continue to earn mileage and tier points in addition to the On Business benefits.

British Airways is also launching the On Business service in Nigeria and Mauritius.

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