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Prudential Bank launches two products

By Kofi Ahovi
Prudential Bank Ltd has launched its Short Messaging Services (SMS) Banking, textWise and Website, in a bid to increase delivery channels and to provide customers with easy access to banking information.

The new services will complement the traditional banking services that the bank has over the years offered to its numerous customers.

textWise will give customers convenient access to their account information and other banking needs.

Customers will be able, through the service, to make balance enquiries in real time, account transfers, get mini bank statement and also block their ATM cards when lost.

Head of e-Banking, Frank Afari Ankamah, said the textWise service was employing advanced push and pull messaging technology to enable the processing of messages, bank transactions and notifications accurately and without delay.

He explained that the ‘push’ services allow customers to be informed automatically on credits to and payments from their accounts, while the pull services allow customers to make balance enquiries and conduct different transactions.

Ankamah said with the introduction of the service, customers need not be physically present at the banking halls to get basic banking information.

Deputy Managing Director, Finance and Credit Administration of the bank, Joseph Okine-Afrane, said the launch of the website and SMS banking was part of the bank’s quest to make banking convenient, expedient and timely.

He said Prudential Bank was committed to improving customer service and it was in this direction that the bank would soon introduce Visa Master Card and Internet Banking.

Launching the products, Deputy Managing Director, Banking Operations, Mary Brown, urged customers to take full advantage of the services and through the website, interact and learn more about the bank.

In related development, the bank has opened its Odorkor branch, making it the 16th networked branch.

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