Toyota Ghana Company Limited has held a seminar for garage owners in Accra to educate them on the effects of using counterfeit spare parts on vehicles.
The seminar, which has been running for the past five years, was to keep the garage owners abreast with the sophistication of Toyota counterfeit products on the local market.
There was also a special presentation on lubricants by representatives from TOTAL. Participants were taken through the types of lubricants available on the local market and which kind to use for specific vehicles.
Participants at the seminar urged the company to further extend the education programme to regular workers of the garages since they most often are ignorant about fake products and run most of the errands for the owners.
Special awards were given to deserving participants for their loyalty with Toyota and using genuine spare parts for their repair works. These were gold, silver and bronze award for Amars Co. Ltd, Solar Auto Works and Modern Garages respectively, while Monic Auto Clinic took the special discovery award for the year 2010.
The car company launched the annual Anti-Counterfeit Campaign about a month ago to create awareness of public ignorance regarding the existence of counterfeit Toyota spare parts, and the attendant effects of such products on the safety of drivers and passengers in the country.
This year’s campaign, which is on the theme “One Little Mistake, Big Trouble”, forms a part of the three year-old anti counterfeit campaign initiated by the company to educate the public on the increasing influx of counterfeit Toyota spare parts onto the Ghanaian market.
Some of the imitated Toyota parts on the market as oil and fuel filters, air filters, brake pads, drive belts, spark plugs, shock absorbers and other body parts - which shortens the life-span of engines due to wear.
The dangers of using counterfeit parts as frequent visits to the workshop, uncomfortable driving conditions, lack of guaranteed safety and security for vehicle and passengers, as well as high maintenance costs for Toyota automobile users.
Toyota plans to intensify the anti-counterfeit campaign and organise series of garage customer incentive programmes, fleet customer education and managers conference in all their branches.
The seminar, which has been running for the past five years, was to keep the garage owners abreast with the sophistication of Toyota counterfeit products on the local market.
There was also a special presentation on lubricants by representatives from TOTAL. Participants were taken through the types of lubricants available on the local market and which kind to use for specific vehicles.
Participants at the seminar urged the company to further extend the education programme to regular workers of the garages since they most often are ignorant about fake products and run most of the errands for the owners.
Special awards were given to deserving participants for their loyalty with Toyota and using genuine spare parts for their repair works. These were gold, silver and bronze award for Amars Co. Ltd, Solar Auto Works and Modern Garages respectively, while Monic Auto Clinic took the special discovery award for the year 2010.
The car company launched the annual Anti-Counterfeit Campaign about a month ago to create awareness of public ignorance regarding the existence of counterfeit Toyota spare parts, and the attendant effects of such products on the safety of drivers and passengers in the country.
This year’s campaign, which is on the theme “One Little Mistake, Big Trouble”, forms a part of the three year-old anti counterfeit campaign initiated by the company to educate the public on the increasing influx of counterfeit Toyota spare parts onto the Ghanaian market.
Some of the imitated Toyota parts on the market as oil and fuel filters, air filters, brake pads, drive belts, spark plugs, shock absorbers and other body parts - which shortens the life-span of engines due to wear.
The dangers of using counterfeit parts as frequent visits to the workshop, uncomfortable driving conditions, lack of guaranteed safety and security for vehicle and passengers, as well as high maintenance costs for Toyota automobile users.
Toyota plans to intensify the anti-counterfeit campaign and organise series of garage customer incentive programmes, fleet customer education and managers conference in all their branches.
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