Minister for Communication, Digital Technology and Innovations, Samuel Nartey George has started engaging the leadership MultiChoice of the rampant increases and relatively high DSTV and GoTV subscription fees.
In a Facebook post on Friday, June 27, 2025, the Minister announced that “I invited the Country Manager and Board Chair of MultiChoice Ghana, operators of DSTV…I have directed them to come back next week Thursday, July 3, 2025 with the Group CEO of MultiChoice Africa.”
According to him, the meeting is aimed at ensuring that MultiChoice Ghana aligns its pricing strategy with Ghana’s economic realities, complies with regulatory requirements, and takes immediate steps to curb revenue loss.
Ghanaians have, for a long time, had to live with rampant increases in DSTV and GoTV service charges.
In order to avoid the relatively high prices in Ghana, some Ghanaians actually acquire DSTV coders from nearby Nigeria and pay far less for packages, for which Ghanaians pay way higher fees.
Meanwhile, the management of MultiChoice Ghana insist that they price below inflation, but the relatively high prices in Ghana is largely due to high tax component of about 29% in Ghana, as compared to taxes charged in the other jurisdictions in which it operates.
Per Sam George’s announcement, he would engage the leadership of the company on how to streamline the prices without losing revenue.
He gave assurance that “the public would be apprised of the outcome of the meeting next week.”
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