MTN Ghana has revised its medium-term guidance for service revenue growth from the high twenties to low to mid-thirties in percentage terms, as contained in its 2025 first-quarter financial results. The company also expects margins to be in the mid-fifties range. This revision comes as MTN Ghana navigates prevailing headwinds and implements its Ambition 2025 strategy. Key Strategic Initiatives MTN Ghana further plans to leverage AI to improve customer experience and satisfaction. This includes: - AI-powered Customer Support: Implementing AI-driven chatbots and virtual assistants to provide personalized support and resolve customer queries efficiently. - Personalized Services: Using data analytics and machine learning to offer tailored services and promotions that meet individual customer needs. Platform Strategy The company will continue to enhance its platforms, including myMTN and MoMo applications, to provide superior services. This includes upgrading the myMTN app to offer a s...