A recent forum organized by Africans Communicating Africa in partnership with TimeKeeping Dialogue Series brought together experts to discuss strategic communications in the context of Ghana's 2024 elections. The panelists shared valuable insights on ethical communications, emotional communications, women representation, issue management, and more. Nil Commey, an International Communications Strategist, highlighted the National Democratic Congress's (NDC) effective use of emotional communications to connect with voters. He noted that presidential candidate John Mahama's branded clothing was a clever tactic to promote his brand and appeal to the emotions of the electorate, particularly the youth. Nii Commey observed that vibrant political parties effectively harness the media to disseminate their messages, ultimately influencing public perception and voter behavior. The strategic deployment of communications by parties like the NDC and NPP has been particularly noteworthy,...