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Stanbic Bank Urges Women Entrepreneurs to Leverage Social Media for Business Growth

    Marian Amartey, Head, Women’s Banking, Business and Commercial Banking, Stanbic Bank Ghana Women-led businesses in Ghana are being encouraged to move beyond passive online activity and strategically use social media as a critical tool for growth, visibility and access to finance. This call was made by the Head of Women Banking at Stanbic Bank Ghana, Marian Amartey, during the MTN SME Accelerate Webinar Series, where she spoke on the topic, “Breaking Barriers to Growth for Women in Business.” Her remarks highlighted a growing gap between the potential of women-owned enterprises and their ability to position themselves effectively in an increasingly digital business environment. According to her, while many women entrepreneurs are active on social media platforms, few are fully utilizing these tools to build credible business profiles that can attract customers, partners and even financial institutions. Social media presence is no longer optional; it plays a key role in vali...

French Ambassador explains her use of social media

  Her Excellency Anne Sophie Avé, the Ambassador of France to Ghana describes diplomacy as the creation of links between two countries, utilizing the soft power and influence at their disposal. One may think the diplomat may focus on primarily the central government in the execution of her duties but her approach to work is unique.  How can you be in a country and pretend to know it and have intimate knowledge of the country if you’re not actually blending and connecting with the people.” Her Excellency Anne Sophie Avé backs her words with actions and is regarded as one of the most active diplomat Twitter users in the country with her constant engagement with the Ghanaian people online.  In an interview with Y107.9FM’s Rev Erskine on the Yleaderboard Series hosted on the Myd Morning Radio Show, she was quizzed if her vibrancy on Twitter had no effect on her work as a diplomat.  Read also: “Touch of France” awarded TV Show of the year She admits there is the part of h...