Africa’s biggest telecom operator and digital platform player, MTN Group has gone on record as the first telecom company on the continent to have acquired digital land within the metaverse space. MTN bought at least 144 plots of digital land in the Africarare metaverse Ubuntuland for an undisclosed sum. MTN today became the first African company to enter the metaverse by purchasing land in Africarare,” a statement on MTN Group website said. Africarare which made its debut in South Africa in October 2021, is the first African Virtual Reality metaverse featuring digital land. According to MTN, the purchase will see MTN owning 144 plots of virtual land with an overall area of 12x12m. MTN’s Group Executive for Marketing, Bernice Samuels said, “ This is an exciting moment for us as we lead businesses on the continent to enter the metaverse marketplace. This is exactly what our Ambition 2025 strategy is premised on – leveraging trends that amplify consumer’s digital experiences an...