Government has challenged MTN Ghana to position its newly launched MTN One TV as more than a streaming platform by investing in local content, talent development and the wider creative industry ecosystem. Deputy Minister for Communications, Digital Technology and Innovation, Mohammed Adams Sukparu, said the platform should not only distribute Ghanaian content but also help creators earn sustainable incomes and build viable businesses from their work. Speaking at the launch of MTN One TV, Sukparu, who represented the sector Minister, Sam George, said Ghanaian creative works had already demonstrated their ability to travel beyond the country. Our creatives have demonstrated that Ghanaian stories can travel,” he said. “The question is how we ensure that these stories reach wider markets while creators receive fair and sustainable value from their work,” he added. He said the growth of digital technology had fundamentally changed how creative content was produced, distributed and con...
MTN Ghana has launched MTN One TV, a new digital entertainment platform aimed at giving Ghanaian filmmakers and content creators wider access to audiences while opening new opportunities to monetise their productions. The platform will host a mix of local, African and international content, including linear channels, video-on-demand programmes, series and drama productions. Chief Digital Officer of MTN Ghana, Ibrahim Misto, said the platform formed part of the company’s transformation from a traditional telecommunications provider into a broader digital platform business. MTN evolved from just years back connecting people and then providing just voice and data, today to becoming a platform business where we help customers, enterprises, governments, providing connectivity, providing financial services and then also digital services and platform business towards enhancing the digital economy,” he said. Misto said MTN One TV was being positioned as a home for local productions and w...