The noises surrounding the mid-year budget. Primarily, no additional budget has been presented for approval, thus I assume it remains unchanged with negligible effects on households. Cheaper credit clears a blockage. It does not, on its own, build a factory or fill it with workers. Any Ghanaian who lived through the last three years knows the cost of money was never the whole reason firms weren't hiring, and treating a rate cut as a jobs policy will disappoint us. Start with the constraint sitting closest to home: power. A tailor in Kumasi or a food processor in Tema does not add a second shift because average commercial lending rates dropped from 30.2% to 15.6%. She adds it if the lights stay on and a kilowatt is affordable. Reliable, cheap electricity moves the hiring needle far more than the policy rate ever will, which is why the gas-to-power investments in this budget matter more for employment than the rate cuts everyone is celebrating. Then there is access, not price. Our ...
Ghanaian luxury fragrance house Maison Yusif has launched "The Beast," a bold new unisex fragrance designed to celebrate confidence, ambition, and African craftsmanship, as the company intensifies its push to position Ghana as a global producer of premium perfumes. The fragrance was unveiled at a colorful ceremony held at the Pelican Hotel in Accra on Saturday, July 25, where patrons, fashion enthusiasts, entrepreneurs, and industry stakeholders gathered to witness the latest addition to the Maison Yusif collection. Speaking to the media after the launch, Chief Executive Officer and founder of Maison Yusif Fragrance, Yusif Meizongo Jnr, said the unveiling of The Beast represents more than just the introduction of another perfume—it is a statement about Africa's identity, creativity, and growing influence in the global luxury market. Reflecting on his entrepreneurial journey from working as an Uber driver to building a premium fragrance brand, Meizongo expressed gratitud...