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SIC Insurance Plc signs Stephen Appiah as brand ambassador

  SIC Insurance Plc, Ghana’s first and largest indigenous insurance company, on Tuesday, March 10, 2026, announced the appointment of Ghanaian football legend and former Black Stars captain Stephen Appiah as its brand ambassador. The strategic partnership brings together two iconic Ghanaian brands united by a shared commitment to excellence, leadership, and national pride. As brand ambassador, Appiah will support SIC Insurance Plc in promoting insurance awareness, strengthening public engagement, and championing the importance of financial protection among individuals and businesses across the country. Appiah is widely regarded as one of Ghana’s most influential footballers, having captained the national team during one of the most historic periods in Ghanaian football, including the country’s first appearance at the 2006 FIFA World Cup. His leadership, discipline, and dedication have earned him admiration both on and off the pitch. Commenting on the partnership, the Managing Direc...