As businesses across Ghana increasingly operate in a digital-first environment, access to customer insights and targeted communication tools has become essential for improving competitiveness, driving efficiency, and unlocking new growth opportunities, particularly for small and medium enterprises (SMEs). At the maiden edition of the MTN Digital Transformation Conference in Accra, MTN Ghana showcased how data-driven innovation through its MTN Ads platform is helping businesses grow while supporting Ghana’s broader digital transformation agenda. The MTN Ads platform enables digital marketers and businesses to access customer insights and behavioural data, helping them deliver timely, relevant, and personalised communication to clearly defined audience segments. The platform leverages mobility and location data to help businesses optimise where, when, and how they engage their audiences, ultimately driving stronger customer connections and better marketing outcomes. Speaking at the...