Educational Scholarships, Bicycles And Electric Family Car: Milo Unveils “MILO Energy To Start” Promo Reward
Nestlé Ghana is putting families and children at the centre of its latest consumer promotion, with educational scholarships, bicycles and an electric family car among the prizes available under the new “MILO Energy To Start” campaign. The nationwide promotion, launched at Nestlé Ghana’s head office in Dzorwulu, Accra, is expected to reach more than 2 million consumers and families and offers prizes valued at more than GH₵5 million. The campaign reflects MILO’s longstanding association with children, learning, activity and family life, according to Nestlé Ghana. Launching the promotion, Category Manager for Beverages and Dairy, Nestlé MILO, Myron Otoo, said the initiative was inspired by the loyalty of Ghanaian consumers. For generations, MILO has helped fuel Ghanaian families with energy to learn, play and take on each day like true champions,” Otoo said. He described the promotion as one of the brand’s biggest consumer campaigns and said it was intended to give back to families t...