MTN Ghana has more than doubled the prize fund for its flagship community-recognition programme, a move that lands at the intersection of corporate anniversary marketing and a broader question facing the telecoms group: how it manages its public standing as its footprint in Ghanaian life continues to grow. The company raised the top prize in its Heroes of Change initiative to GH¢400,000 from GH¢200,000 as it opened nominations for an eighth season this week, alongside increases to category-winner awards, to GH¢200,000 from GH¢60,000, and finalist payouts, which rise fourfold to GH¢100,000 from GH¢25,000. The changes were unveiled in Accra as part of MTN Ghana's 30th anniversary programming and the company's designated Sustainability Month. Scale as signal The size of the increase is the notable data point. A quadrupling of finalist awards is a significant step up for a programme already in its seventh successful cycle, and it comes with the operational apparatus to match: up ...