Marian Amartey, Head, Women’s Banking, Business and Commercial Banking, Stanbic Bank Ghana Women-led businesses in Ghana are being encouraged to move beyond passive online activity and strategically use social media as a critical tool for growth, visibility and access to finance. This call was made by the Head of Women Banking at Stanbic Bank Ghana, Marian Amartey, during the MTN SME Accelerate Webinar Series, where she spoke on the topic, “Breaking Barriers to Growth for Women in Business.” Her remarks highlighted a growing gap between the potential of women-owned enterprises and their ability to position themselves effectively in an increasingly digital business environment. According to her, while many women entrepreneurs are active on social media platforms, few are fully utilizing these tools to build credible business profiles that can attract customers, partners and even financial institutions. Social media presence is no longer optional; it plays a key role in vali...