Turning Streams Into Livelihoods: MTN Ghana, Artists, Industry Leaders and Creators Rethink Music Income In Ghana
MTN Ghana has reaffirmed its commitment to building a resilient and inclusive digital economy by convening a refreshed edition of its Digital Music Conference at MTN House in Accra, bringing together over 100 stakeholders from across Ghana’s music and creative ecosystem. The high‑level forum brought together artists, music executives, publishers, rights administrators and digital platform managers to collectively examine how Ghana’s rapidly growing digital music landscape can be better structured to translate creativity, reach and cultural relevance into sustainable livelihoods. More than a knowledge‑sharing platform, the conference underscored MTN Ghana’s strategic role as an ecosystem convenor and enabler, using its digital infrastructure, platforms and partnerships to help address structural gaps in monetisation, rights management and value distribution within the music industry. Hiplife artiste Kwaw Kese asking a question during the MTN Digital Transformation Conference. Open...