Ghana’s overall customer satisfaction score declined slightly to 72% in 2024, down from 73.94% in the previous year. This is according to the latest Ghana Customer Service Index (GCSI). Despite the dip, the country maintained a B grade in customer satisfaction. The report, which evaluated 11 key industries, highlighted the transportation sector as the best performer with an 86% satisfaction rating. Meanwhile, the utilities sector ranked lowest with a score of 55%, underscoring disparities in service delivery across sectors. The 2024 survey, which analyzed feedback from over 2,400 respondents across Accra, Kumasi, and other regions, assessed metrics including trust, brand image, competence, professionalism, and ease of doing business. In the banking sector, Ecobank led with a satisfaction score of 76%, followed by Fidelity Bank at 74% and Cal Bank at 71%. In the hospitality industry, Aqua Safari emerged as the leader with an 88% rating, tra...