Absa Bank Ghana Ltd. is reinforcing its support for youth-owned businesses by partnering with the Tidal Rave Festival. This partnership aims to offer tangible business opportunities for Ghana’s next generation of business leaders amid one of the city’s most popular beach festivals. Absa Bank has consistently championed entrepreneurship through its collateral-free SME loans at 10% p.a., SME Clinics, and capacity-building initiatives. By partnering with the Tidal Rave Festival, the bank seeks to leverage the impact of entertainment to promote young business talent. This partnership has resulted in the Absa Ignition Market, a dedicated space at the Tidal Rave Festival where entrepreneurs can showcase their products and services to over 20,000 attendees. This year marks the second collaboration between Absa and the Tidal Rave Festival. The inaugural event last year supported around 70 young vendors, providing them a platform to engage directly with a large audience, thus significantl...