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Campaign to influence bakers to use soy flour begins

  The American Soybean Association's World Initiative for Soy in Human Health (ASA/WISHH) is set to continue the ‘Soy Flour for Bread & More’ campaign in Ghana this year. This campaign, in collaboration with Yedent Agro Group of Companies , aims to promote the use of soy flour in baking across Ghana. Developed and implemented by The Little Cow Consulting Limited , this year’s campaign kickstarts on 9 th May 2023 and includes the second edition of the highly successful ‘Baking with Soy’ training program and a robust social media campaign. The ‘Baking with Soy’ training program is designed to train commercial bakers on how to incorporate soy flour into their baking recipes. This results in baked goods that not only have a longer shelf life, but also an improved texture and nutritional value. The program will feature eight (8) training sessions held between May and December in four different areas of Ghana, including Accra, Tema, Sunyani, and Cape Coast. Participants will engage...