NestlĂ© and the NBA are entering a new, multi‑year international marketing partnership making Milo , Nescau and Nesquik Official Partners of the NBA. The agreement spans 21 markets across four continents and is designed to engage fans and inspire youth basketball participation around the world. NestlĂ©'s largest international brand collaboration to date, the partnership reflects the company's strategy to focus on fewer, larger global marketing platforms that can be activated consistently across markets, ensuring local relevance. It will come into effect on 1 January 2027. As part of the collaboration, NestlĂ© and the NBA will build on a shared commitment to youth participation in sport by creating more opportunities for young people and families to engage with basketball. This will include activations across select NBA youth basketball development programs and platforms, including Jr. NBA/Jr. WNBA, NBA Basketball School, Jr. NBA/Jr. WNBA Coaches Academies, Her Time To Play and N...