SIC Insurance Plc signs Stephen Appiah as brand ambassador

SIC Insurance, Stephen Appiah

SIC Insurance Plc, Ghana’s first and largest indigenous insurance company, on Tuesday, March 10, 2026, announced the appointment of Ghanaian football legend and former Black Stars captain Stephen Appiah as its brand ambassador.

The strategic partnership brings together two iconic Ghanaian brands united by a shared commitment to excellence, leadership, and national pride. As brand ambassador, Appiah will support SIC Insurance Plc in promoting insurance awareness, strengthening public engagement, and championing the importance of financial protection among individuals and businesses across the country.

Appiah is widely regarded as one of Ghana’s most influential footballers, having captained the national team during one of the most historic periods in Ghanaian football, including the country’s first appearance at the 2006 FIFA World Cup.

His leadership, discipline, and dedication have earned him admiration both on and off the pitch.

Commenting on the partnership, the Managing Director of SIC Insurance Plc, James Agyenim-Boateng, said the collaboration reflects the company’s commitment to aligning its brand with personalities who embody credibility, resilience, and national service.

Stephen Appiah represents the spirit of leadership, perseverance, and excellence that SIC Insurance Plc stands for. His influence and connection with the Ghanaian public make him an ideal partner as we continue to deepen insurance awareness and strengthen trust in our brand,” he said.

Ghanaian news subscription

He added that the partnership forms part of SIC Insurance Plc’s broader brand strategy aimed at strengthening its market presence and bringing insurance closer to the everyday lives of Ghanaians.

In his remarks, Appiah expressed appreciation for the opportunity to partner with one of Ghana’s most respected financial institutions.

Insurance

It is a great honour to collaborate with SIC Insurance Plc, a company that has played a pivotal role in Ghana’s insurance industry for decades. I look forward to supporting the company in promoting the importance of insurance and helping more Ghanaians understand the value of protecting their future,” he said.

Comments

Fitch Solutions retains 2025 growth rate projection at 4.2%

Fitch Solutions has reaffirmed its projection that Ghana’s economy will expand by 4.2% in 2025. This estimate slightly exceeds the International Monetary Fund’s forecast of 4% and the World Bank’s projection of 3.9%. The UK-based research firm attributes its outlook to historically high gold prices, which are expected to cushion the Ghanaian economy against a global slowdown triggered by rising tariffs. Higher gold prices are anticipated to strengthen government revenue, enhance foreign exchange earnings, and help sustain currency stability. The report also highlights that Ghana is relatively less vulnerable to increasing trade restrictions from the United States, given that its primary exports—gold and crude oil—are not directly affected by the tariffs introduced by President Trump’s administration. Moreover, the US constitutes only about 4% to 5% of Ghana’s total exports. In contrast, Ghana’s trade relations are more heavily oriented toward China and European countries, particul...

BoG injects $20m into FX market to support 11 BDCs

The Bank of Ghana (BoG) has injected $20 million into the foreign exchange market in the latest round of its forward FX auction targeted at Bulk Oil Distribution Companies (BDCs). The intervention, which benefited eleven BDCs, is part of the central bank’s broader strategy to stabilise the cedi and ensure price stability in the petroleum downstream sector. Held on Tuesday, April 29, the auction was priced at a locked exchange rate of GHS 14.28 to the US dollar, with bid offers ranging from GHS 13.85 to GHS 15.55. This move reflects the BoG’s continued effort to deepen forex liquidity and safeguard the domestic fuel supply chain against volatility in global energy markets. By directly supplying FX to BDCs, the central bank seeks to ease pressure on the interbank market, guarantee the uninterrupted flow of petroleum products, and mitigate the pass-through effects of exchange rate fluctuations on fuel prices. The $20 million disbursement forms part of a $120 million programme for th...

Kenpong Travel & Tours Champions Breast Cancer Awareness During Customer Week

As part of activities to mark Customer Week, Kenpong Travel & Tours, a leading travel agency in Ghana, is joining the global fight against breast cancer. October is Breast Cancer Awareness Month, and the company is passionate about spreading hope and support to those affected. At Kenpong Travel & Tours, we believe that travel and exploration can be therapeutic and empowering. That's why we're committed to supporting our customers and the broader community in the fight against breast cancer. We're proud to stand in solidarity with breast cancer warriors and survivors. At Kenpong Travel & Tours, we believe that everyone deserves a chance to explore the world and create unforgettable memories. Let's prioritize health, support one another, and fight against breast cancer," said Kennedy Agyapong, CEO of Kenpong Travel & Tours. Our efforts are focused on raising awareness, promoting early detection, and supporting those affected by breast cancer. We urg...

Kofi Ahovi

Search This Blog