Skip to main content

French Ambassador explains her use of social media

 


Her Excellency Anne Sophie Avé, the Ambassador of France to Ghana describes diplomacy as the creation of links between two countries, utilizing the soft power and influence at their disposal.

One may think the diplomat may focus on primarily the central government in the execution of her duties but her approach to work is unique. 

How can you be in a country and pretend to know it and have intimate knowledge of the country if you’re not actually blending and connecting with the people.”

Her Excellency Anne Sophie Avé backs her words with actions and is regarded as one of the most active diplomat Twitter users in the country with her constant engagement with the Ghanaian people online. 

In an interview with Y107.9FM’s Rev Erskine on the Yleaderboard Series hosted on the Myd Morning Radio Show, she was quizzed if her vibrancy on Twitter had no effect on her work as a diplomat. 

Read also: “Touch of France” awarded TV Show of the year

She admits there is the part of her job that requires her to engage with authorities and carry the ideal image of a diplomat and work behind the scenes, she thought it best to also share with the Ghanaian people as much as she can. 

I have been welcomed in this country and it is only fair I share with the people as much as I can,” she said.

Admitting she cannot share everything with Ghanaians, she argues it is only fair for the “people to know what we’re doing here and connecting with the people is actually part of the job.”

According to her, the feedback she receives from her active Twitter use has enabled her understand the country and its people. 

Ghana is a very complex. Yes, there is unity in Ghana and the overall feeling of being Ghanaian but you have always respected and embraced diversity, different languages, ethnicity, culture and tradition and you can never pretend you know a country. Especially if you’re foreigner you’ll have to get close to the people to understand the country and live as close as possible and talk to the people as much as you can.”

To her one of the beautiful things about the Ghanaian people is “the way the people smile.”

Her Excellency Anne Sophie Avé, arrived in Ghana in September 2018 and has had a fantastic experience so far.

Although the COVID-19 pandemic has affected a lot of projects between the two countries, she applauded Ghana for having dealt with the situation very well.

Comments

Popular posts from this blog

UK-Ghana Trade & Investment Summit: Trade Resource Centre to help businesses maximise UK-Ghana trade opportunities

 In a significant boost to UK-Ghana trade and investment relations, the UK-Ghana Chamber of Commerce (UKGCC), in partnership with the UK-Ghana Jobs and Economic Transformation (JET) Programme, has launched the UK-Ghana Trade Resource Centre, a practical market-access platform designed to help businesses identify opportunities, navigate export requirements and build commercial partnerships between Ghana and the United Kingdom. The UK and Ghana enjoy strong trade relations, with total bilateral trade reaching approximately £1.6 billion in the year to Q1 2026. Yet, despite this progress, significant untapped opportunities remain for businesses in both countries. The Trade Resource Centre has been established to help bridge information gaps, connect businesses with the right partners, and support firms to take greater advantage of opportunities under the UK-Ghana Trade Partnership Agreement. The launch formed one of the major outcomes of the UK-Ghana Trade & Investment Summit 2026,...

Ghana Home Loans

With interest rates declining, a more liquid environment and a macroeconomic stability, mortgage financing is expected to see an ease of credit. And Ghana Home Loans being a leader in this industry is expected to lead the way. Ghana Home Loans (GHL), a leader in home mortgage, continues to be the frontier in fulfilling dreams of many Ghanaians in homeownership. Since starting business in 2006, it has also provided many existing homeowners with Equity Release mortgages to support their businesses, pay educational fees, improve their properties, or simply pursue other personal hobbies and interests. Ghana Home Loans is a mortgage finance institution which operates under Bank of Ghana’s supervision as a non-bank financial institution. At present, the Company remains the only such institution that focuses exclusively on the provision of mortgage product. Through the Home Completion mortgage and Home Construction mortgage products, Ghana Home Loans has enabled many qualified applican...

NESCAFÉ Launches Real Vibes Text & Win Promo to Reward Coffee Consumers Across Ghana

 NESCAFÉ has launched the Real Vibes Text & Win Promo, an exciting consumer promotion designed to reward loyal coffee lovers and bring the brand’s My Coffee, My Vibe experience even closer to consumers across the country. Running from September to December, the promotion gives consumers the opportunity to enjoy their favourite NESCAFÉ coffee while standing a chance to win exciting prizes, including phones, motorcycles, airtime and the ultimate grand prize—an electric SUV. Speaking at the launch, Lily Ntim, Category Development Manager for NESCAFÉ, said the promotion reflects NESCAFÉ’s commitment to creating, rewarding and memorable experiences for consumers. “Today, we are excited to introduce the NESCAFÉ Real Vibes Text & Win Promo, a campaign designed to bring the My Coffee, My Vibe experience even closer to our consumers,” she said. She added that the campaign is not only about prizes, but also about celebrating the everyday moments consumers enjoy with their coffee. “T...