South African Tourism, the organization responsible for the marketing and promotion of South Africa as a world-class destination, has done this year’s version of its annual West Africa Trade Road Show event in Ghana.
The event featured a one-day, tailor-made trade workshop which aims to update Ghanaian tour operators and travel agents on available business and leisure tourism products, enhance their destination marketing skills and create excitement for the upcoming 2010 FIFA World Cup.
“SA Tourism is embarking on this workshop as Ghana has become a tactical source market for arrivals into South Africa from the West Africa sub-region and it presents the opportunity to share SA Tourism’s marketing and activation calendar for the year with the trade, consumers and the media,” explained Phumi Dhlomo, Regional Director, Africa & Domestic Markets for South African Tourism.
In addition to the trade workshop, Media Roundtable, Round Robin Session/Product Presentations and a Consumer Activation (exhibition) were held to boost public excitement about SA destinations.
“Our partnership with trade and media in the country is key to our success. By showing them what is on offer from a business and leisure perspective, and giving them the opportunity to explore and experience the offerings and country, they are better equipped to sell the packages and encourage people to visit South Africa,” Dhlomo added.
Though the Ghanaian market is characterised predominantly by business arrivals, South African Tourism aims to significantly grow the numbers for the next three years by encouraging more Ghanaians to visit South Africa for the FIFA 2010 World Cup and beyond.
“We know Ghanaians are very passionate about football and we hope to use this workshop to build up momentum to get more Ghanaians to visit South Africa now, during the FIFA 2010 World Cup and after,” stated Hloni Pitso, Acting Manager: Trade Relations, West Africa at South African Tourism.
In a related event, South Africa recorded a lion share of more than 7.7 million tourist arrivals from Africa out of the 9.9 million altogether from around the world statistics between the period of January and December, 2009.
In the recently released tourism statistics report for 2009, global tourists’ arrivals to South Africa grew by 3.6% in 2009 to reach 9,933,966 with countries on the African continent having the largest share amounting to 7,762,921 travelers. Tourist arrivals from Africa thus represented about 78% of the total global tourist arrivals in South Africa for the year 2009.
The report stated that South Africa outperformed most international tourism markets in 2009.
The event featured a one-day, tailor-made trade workshop which aims to update Ghanaian tour operators and travel agents on available business and leisure tourism products, enhance their destination marketing skills and create excitement for the upcoming 2010 FIFA World Cup.
“SA Tourism is embarking on this workshop as Ghana has become a tactical source market for arrivals into South Africa from the West Africa sub-region and it presents the opportunity to share SA Tourism’s marketing and activation calendar for the year with the trade, consumers and the media,” explained Phumi Dhlomo, Regional Director, Africa & Domestic Markets for South African Tourism.
In addition to the trade workshop, Media Roundtable, Round Robin Session/Product Presentations and a Consumer Activation (exhibition) were held to boost public excitement about SA destinations.
“Our partnership with trade and media in the country is key to our success. By showing them what is on offer from a business and leisure perspective, and giving them the opportunity to explore and experience the offerings and country, they are better equipped to sell the packages and encourage people to visit South Africa,” Dhlomo added.
Though the Ghanaian market is characterised predominantly by business arrivals, South African Tourism aims to significantly grow the numbers for the next three years by encouraging more Ghanaians to visit South Africa for the FIFA 2010 World Cup and beyond.
“We know Ghanaians are very passionate about football and we hope to use this workshop to build up momentum to get more Ghanaians to visit South Africa now, during the FIFA 2010 World Cup and after,” stated Hloni Pitso, Acting Manager: Trade Relations, West Africa at South African Tourism.
In a related event, South Africa recorded a lion share of more than 7.7 million tourist arrivals from Africa out of the 9.9 million altogether from around the world statistics between the period of January and December, 2009.
In the recently released tourism statistics report for 2009, global tourists’ arrivals to South Africa grew by 3.6% in 2009 to reach 9,933,966 with countries on the African continent having the largest share amounting to 7,762,921 travelers. Tourist arrivals from Africa thus represented about 78% of the total global tourist arrivals in South Africa for the year 2009.
The report stated that South Africa outperformed most international tourism markets in 2009.
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