Skip to main content

2020 elections: Electorates to vote more on issues than party loyalty

 


A recent poll by iPollgh shows that electorate’s loyalty to party is waning as more people describe themselves as independent and fewer people automatically vote for the party they sympathize with.

A plurality of respondents said they typically voted for the party with the most compelling message in an election and this was true across all demographics.

According to the poll, 57% of respondents who are graduates said they will vote for a party with most compelling message as against 20% who said they will vote for a party that they are a member of or support. Again, 56% of post graduates respondents said they would vote for most compelling message while 21% said they would vote for a party that they belong to. Interestingly, 58% of Junior High School respondents said they would also vote for a candidate or party with a compelling message.

Read also: Ghanaian women have less financial decision-making power- Afrobarometer survey shows

On election 2020 itself, good governance and the economy emerged as the top two issues for respondents to the survey. Health was surprisingly the least mentioned factor, considering that the world is in the midst of a global pandemic that has killed nearly three hundred Ghanaians and caused the government to promise new hospitals across the country.


From the survey, 27.7% of the respondents said good governance would be a significant factor in deciding which candidate to vote for in the upcoming presidential elections. While 27.6% said economy was most significant in influencing their choice of candidate. 18.7% said job creation was more significant to them while 8.1% said corruption. Interestingly, only 4.5% of the respondents said infrastructure was significant to them despite the debate it has generated between the two main political parties.

Meanwhile, majority of the respondents said they make the choices in the parliamentary elections based on local issues. This could see more split votes, known in local parlance as “skirt and blouse”.

Speaking on the survey, Kwame Appiah -the Lead Pollster, explained that survey reveals that voters are quite engaged with the political process and assessing the issues in order to make their choices.

He therefore advised politicians to focus on the “issues, be consistent and have well thought out plans that voters would be convinced by.”

 

Labels:

Comments

Post a Comment

Popular posts from this blog

UK-Ghana Trade & Investment Summit: Trade Resource Centre to help businesses maximise UK-Ghana trade opportunities

 In a significant boost to UK-Ghana trade and investment relations, the UK-Ghana Chamber of Commerce (UKGCC), in partnership with the UK-Ghana Jobs and Economic Transformation (JET) Programme, has launched the UK-Ghana Trade Resource Centre, a practical market-access platform designed to help businesses identify opportunities, navigate export requirements and build commercial partnerships between Ghana and the United Kingdom. The UK and Ghana enjoy strong trade relations, with total bilateral trade reaching approximately £1.6 billion in the year to Q1 2026. Yet, despite this progress, significant untapped opportunities remain for businesses in both countries. The Trade Resource Centre has been established to help bridge information gaps, connect businesses with the right partners, and support firms to take greater advantage of opportunities under the UK-Ghana Trade Partnership Agreement. The launch formed one of the major outcomes of the UK-Ghana Trade & Investment Summit 2026,...
Post a Comment
Read more

Ghana Home Loans

With interest rates declining, a more liquid environment and a macroeconomic stability, mortgage financing is expected to see an ease of credit. And Ghana Home Loans being a leader in this industry is expected to lead the way. Ghana Home Loans (GHL), a leader in home mortgage, continues to be the frontier in fulfilling dreams of many Ghanaians in homeownership. Since starting business in 2006, it has also provided many existing homeowners with Equity Release mortgages to support their businesses, pay educational fees, improve their properties, or simply pursue other personal hobbies and interests. Ghana Home Loans is a mortgage finance institution which operates under Bank of Ghana’s supervision as a non-bank financial institution. At present, the Company remains the only such institution that focuses exclusively on the provision of mortgage product. Through the Home Completion mortgage and Home Construction mortgage products, Ghana Home Loans has enabled many qualified applican...
16 comments
Read more

NESCAFÉ Launches Real Vibes Text & Win Promo to Reward Coffee Consumers Across Ghana

 NESCAFÉ has launched the Real Vibes Text & Win Promo, an exciting consumer promotion designed to reward loyal coffee lovers and bring the brand’s My Coffee, My Vibe experience even closer to consumers across the country. Running from September to December, the promotion gives consumers the opportunity to enjoy their favourite NESCAFÉ coffee while standing a chance to win exciting prizes, including phones, motorcycles, airtime and the ultimate grand prize—an electric SUV. Speaking at the launch, Lily Ntim, Category Development Manager for NESCAFÉ, said the promotion reflects NESCAFÉ’s commitment to creating, rewarding and memorable experiences for consumers. “Today, we are excited to introduce the NESCAFÉ Real Vibes Text & Win Promo, a campaign designed to bring the My Coffee, My Vibe experience even closer to our consumers,” she said. She added that the campaign is not only about prizes, but also about celebrating the everyday moments consumers enjoy with their coffee. “T...
Post a Comment
Read more