BA Ghana records 30% growth

British Airways (BA) last year recorded a 30% growth in business, despite the influx of new entrants in market.

The growth was driven primarily in premium cabins comprising of 20% increase in direct business – customers booking online and15% increase in business from Trade (Travel agencies).

Sharing the highlights of the company’s performance for the year the outgoing Ghana manager of BA, Paul Dhami, explained BA improved capacity in its premium cabins and also upgraded its cabins and in-flight products (New Club World).

“Responding to needs of customers call for increased premium capacity, we reintroduced our first class cabin”. BA also introduced the 777 aircraft on Ghana route as well as led local industry to shift to online services; book tickets, manage bookings and flights, check in, boarding pass. “BA was the first local airline to adopt e-zwich payments,” he added.

Dhami assured that the company will continue to improve its services adding that a total of £5bn have been earmarked for investment across BA’s operations.

The company expects to celebrate its 75th anniversary since its establishment in Ghana.

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