Skip to main content

New Documentary: Idris Elba Reveals Gold’s Untold Stories

 Idris Elba reveals gold's untold stories in a new documentary

London, UK –The World Gold Council today announced the release of a new documentary: GOLD: A Journey with Idris Elba, created in partnership with Pioneer Productions.

Immersed in adventure, Idris Elba (Luther, Beast of Nations, Hijack) explores the mysteries, stories, and untold human relationship with our most precious metal: gold.

As his journey unfolds, we’re taken around the globe as he conquers his claustrophobia down Canadian mine shafts, explores his heritage in Ghana and delves into the journey to responsible mining in South Africa.

Idris Elba, Gold’s Untold Stories

From the 1800s Gold Rush stimulating early demand for Levi’s jeans to the recent production of a $1M gold bar in Canada and the quest for the new gold seams in Peru; Elba uncovers the unique moments and milestones that bring the human story and socio-economic impact of gold to life.

Gold: A Journey explores the value of gold past, present and future while discovering its powers of transformation on individuals, communities, and economies.

It also highlights how the industry is navigating current challenges, from post-mining regeneration and energy consumption to the future of the workforce in gold mining.

Idris Elba said: “I feel very thankful to have been able to experience what gold means to people, what gold means to history and also to tradition. Gold has the power to transform. I’ve learnt so much about gold that wasn’t obvious or expected and now my eyes have been opened which is a wonderful thing.”

David Tait, Chief Executive Officer of, the World Gold Council, said: “Gold has a positive impact across the lives of individuals, communities and economies, with much of the story to date left to the imagination. On behalf of our members and the industry, we are delighted to bring the human stories of gold to life for the first time, working with Idris Elba to explore the value and evolution of gold.”

The documentary was commissioned to support the World Gold Council in its ambition to help the world understand the value of gold and harness its transformative power.

The documentary will be available on YouTube from 5th October 2023.

Instructively, the World Gold Council is a leading membership organisation that champions the role gold plays as a strategic asset, shaping the future of a responsible and accessible gold supply chain.

Its team of experts build an understanding of the use case and possibilities of gold through trusted research, analysis, commentary, and insights.

World Gold Council drives industry progress, shaping policy and setting the standards for a perpetual and sustainable gold market.

Comments

Popular posts from this blog

UK-Ghana Trade & Investment Summit: Trade Resource Centre to help businesses maximise UK-Ghana trade opportunities

 In a significant boost to UK-Ghana trade and investment relations, the UK-Ghana Chamber of Commerce (UKGCC), in partnership with the UK-Ghana Jobs and Economic Transformation (JET) Programme, has launched the UK-Ghana Trade Resource Centre, a practical market-access platform designed to help businesses identify opportunities, navigate export requirements and build commercial partnerships between Ghana and the United Kingdom. The UK and Ghana enjoy strong trade relations, with total bilateral trade reaching approximately £1.6 billion in the year to Q1 2026. Yet, despite this progress, significant untapped opportunities remain for businesses in both countries. The Trade Resource Centre has been established to help bridge information gaps, connect businesses with the right partners, and support firms to take greater advantage of opportunities under the UK-Ghana Trade Partnership Agreement. The launch formed one of the major outcomes of the UK-Ghana Trade & Investment Summit 2026,...

NESCAFÉ Launches Real Vibes Text & Win Promo to Reward Coffee Consumers Across Ghana

 NESCAFÉ has launched the Real Vibes Text & Win Promo, an exciting consumer promotion designed to reward loyal coffee lovers and bring the brand’s My Coffee, My Vibe experience even closer to consumers across the country. Running from September to December, the promotion gives consumers the opportunity to enjoy their favourite NESCAFÉ coffee while standing a chance to win exciting prizes, including phones, motorcycles, airtime and the ultimate grand prize—an electric SUV. Speaking at the launch, Lily Ntim, Category Development Manager for NESCAFÉ, said the promotion reflects NESCAFÉ’s commitment to creating, rewarding and memorable experiences for consumers. “Today, we are excited to introduce the NESCAFÉ Real Vibes Text & Win Promo, a campaign designed to bring the My Coffee, My Vibe experience even closer to our consumers,” she said. She added that the campaign is not only about prizes, but also about celebrating the everyday moments consumers enjoy with their coffee. “T...

Ghana Home Loans

With interest rates declining, a more liquid environment and a macroeconomic stability, mortgage financing is expected to see an ease of credit. And Ghana Home Loans being a leader in this industry is expected to lead the way. Ghana Home Loans (GHL), a leader in home mortgage, continues to be the frontier in fulfilling dreams of many Ghanaians in homeownership. Since starting business in 2006, it has also provided many existing homeowners with Equity Release mortgages to support their businesses, pay educational fees, improve their properties, or simply pursue other personal hobbies and interests. Ghana Home Loans is a mortgage finance institution which operates under Bank of Ghana’s supervision as a non-bank financial institution. At present, the Company remains the only such institution that focuses exclusively on the provision of mortgage product. Through the Home Completion mortgage and Home Construction mortgage products, Ghana Home Loans has enabled many qualified applican...