British Airways (BA) believes that 2011 holds even greater prospects for Ghana than the previous year.
Paul Dhami, BA Country Manager, looked back at an interesting year for the industry and expects this “reinvigoration” to impact the airline’s operations in the country.
In a press statement, Dhami noted that British Airway’s response to the global financial crisis saw improvements in business within the previous financial year.
“Across the world, premium travel, as well as our cargo business improved,” Dhami explained.
He also pointed out that after receiving approval for the merger with Iberia, a “strong and extremely competitive global airline proposition” now exists for customers.
On the local front, Dhami is “especially encouraged” about prospects for the new financial year. “We saw a seven per cent increase in local passenger volumes in the previous year.
This is in spite of increased local competition, and reduced corporate travel budgets,” he explained.
Dhami said that customers clearly understand that British Airways provides “better value” than its competitors, and this is why it remains a leading airline in Ghana.
As Ghana recently began producing oil in commercial quantities, British Airways is poised to be at the forefront of connecting the country to the world.
“British Airways has served Ghana for nearly 75 years. This commitment has never been in doubt; and in the near future, you will see that we continue to invest to ensure that our products get better and better,” promises Dhami.
Dhami hints that a new offering from the airline, which “will draw on its rich heritage to create an exclusive experience based on classic design and understated luxury” will soon be available for Ghanaian passengers.
British Airways Ghana also launched On Business, an innovative loyalty programme for small and medium Ghanaian businesses, in October 2010, and Dhami is optimistic about its success.
“The programme is available online, in line with our initiative of enabling ease and convenience for customers. Alongside our award-winning website, ba.com, small to medium-sized companies are fully able to manage their corporate travel directly, and more importantly, earn points which can be turned into reward flights and upgrades,” he added.
The airline is not worried about increased competition in the country. Dhami explains that “travel is much more affordable than before, but we still offer the best possible value for money, and our customers are aware of this. The least we can do is to ensure that our products and services get even better for our customers.”
Paul Dhami, BA Country Manager, looked back at an interesting year for the industry and expects this “reinvigoration” to impact the airline’s operations in the country.
In a press statement, Dhami noted that British Airway’s response to the global financial crisis saw improvements in business within the previous financial year.
“Across the world, premium travel, as well as our cargo business improved,” Dhami explained.
He also pointed out that after receiving approval for the merger with Iberia, a “strong and extremely competitive global airline proposition” now exists for customers.
On the local front, Dhami is “especially encouraged” about prospects for the new financial year. “We saw a seven per cent increase in local passenger volumes in the previous year.
This is in spite of increased local competition, and reduced corporate travel budgets,” he explained.
Dhami said that customers clearly understand that British Airways provides “better value” than its competitors, and this is why it remains a leading airline in Ghana.
As Ghana recently began producing oil in commercial quantities, British Airways is poised to be at the forefront of connecting the country to the world.
“British Airways has served Ghana for nearly 75 years. This commitment has never been in doubt; and in the near future, you will see that we continue to invest to ensure that our products get better and better,” promises Dhami.
Dhami hints that a new offering from the airline, which “will draw on its rich heritage to create an exclusive experience based on classic design and understated luxury” will soon be available for Ghanaian passengers.
British Airways Ghana also launched On Business, an innovative loyalty programme for small and medium Ghanaian businesses, in October 2010, and Dhami is optimistic about its success.
“The programme is available online, in line with our initiative of enabling ease and convenience for customers. Alongside our award-winning website, ba.com, small to medium-sized companies are fully able to manage their corporate travel directly, and more importantly, earn points which can be turned into reward flights and upgrades,” he added.
The airline is not worried about increased competition in the country. Dhami explains that “travel is much more affordable than before, but we still offer the best possible value for money, and our customers are aware of this. The least we can do is to ensure that our products and services get even better for our customers.”
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