BA launches new application on Facebook

British Airways has launched a new application on its Facebook page to allow users to create and comment on their perfect days in locations around the world.

The new Perfect Days Facebook app has been designed to allow everyone to share their itinerary for a perfect day in their favourite British Airways destination.

The app also allows the airline’s well-travelled staff and cabin crew to give their own handy tips and insider knowledge to give users inspiration for their perfect day.

Richard Bowden, British Airways’ digital marketing innovation manager, said “Perfect Days allows travellers to find new experiences and be inspired by others who are passionate about a destination and want to share their insider knowledge and travel tips.

“We look forward to receiving their feedback from this first version of the new app.”

Users can create an itinerary of things to do, see and experience in one day. They can also add a theme to their day, such as shopping, culture, dining and drinking or outdoors.

The new app enables users to comment on, and ‘like’ other people’s itineraries and will include a number of featured itineraries for each destination, based on the numbers of likes they receive.

Popular British Airways destinations such as New York, London, the Caribbean, Madrid, Mumbai, Rio de Janeiro, Florida, Rome, Berlin, and San Francisco feature on the new app, with more to be added in the future.

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