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Dwadifo Adanfo institutes customer appreciation day


By Kofi Ahovi
Dwadifo Adanfo, a microfinance institution in the country, has instituted a customer appreciation day to honour its loyal customers. The customer appreciation day is an annual event to be celebrated every second Friday of June.

The event is part of efforts to ensure that Dwadifo Adanfo gains competitive edge by maintaining superior customers. This year’s event was dubbed “The customer: our partner, our friend”.

Launching the event, the CEO of Dwadifo Adanfo, Charles Amonoo, explained that the main objective of the event “is to recognize, honour and appreciate all loyal customers for continuously and consistently transacting business with the company”

As part of activities to mark the day, the company organized special customer service training for all its front liners to ensure that they provide superior customer services to both prospective and existing customers.
The company is focused on providing indigenous financial assistance, business transformational programmes and business network platforms for small and medium enterprises, traders and individuals at business districts of town and cities in Ghana.

Dwadifo Adanfo, which began operations in 2009 after it was licensed as financial institution by Bank of Ghana, has over 40,000 customers. The company has nine branches; five of which are in Accra, two in the central region, and one each in the Ashanti and Brong Ahafo regions.

Its primary objective is to provide microfinance products and services for the informal sector, petty traders and SMEs.

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