Skip to main content

Group CEO & President of MTN Signals Shift from USSD to Smartphone-Driven Financial Services

 Smartphone, Financial Services

The Group Chief Executive Officer of MTN Group, Ralph Mupita, has signalled a major transition in Africa’s digital financial ecosystem, noting a gradual shift from USSD-based services to smartphone-driven, app-based financial platforms.

He made the remarks during a fireside chat at the 2026 3i Africa Summit where industry leaders gathered to discuss the future of digital finance on the continent.

Mupita indicated that Africa’s financial services landscape is undergoing a structural transformation, moving beyond basic mobile money transactions to more advanced, technology-enabled financial ecosystems. “We are in the middle of a transformation for digital finance. Historically, this has been driven by USSD-based services on 2G devices. But going forward, we will see a shift toward smartphone-driven, app-based digital finance experiences.”

He explained that while USSD and feature phone-based services played a critical role in expanding financial inclusion across Africa, the next phase will be defined by richer, more integrated digital platforms.

The next wave of financial services will be app-based, more intelligent, and more integrated. We will see more digital lending, more seamless payments, and a broader ecosystem that includes remittances, embedded finance, and emerging technologies.”

He added that the growing penetration of smartphones across African markets will accelerate the shift, enabling more users to access advanced financial services beyond basic transactions.

According to him, this evolution represents a critical step toward building a more inclusive and efficient digital financial system across the continent.

Mupita also emphasised the importance of strong regulatory frameworks, consumer protection, and innovation-friendly environments to support this transition. “The key is ensuring that innovation is matched with trust and regulation that is clear and forward-looking,” he noted.

The 3i Africa Summit, was  held from May 6 to May 8 in Accra, and hosted by the Bank of Ghana (BoG) in partnership with the Ghana Interbank Payment and Settlement Systems (GhIPSS) and the Global Finance & Technology Network (GFTN) and sponsored by MobileMoney Fintech LTD. The summit was focused on “The Next Frontier: Shaping Africa’s Integrated FinTech Future.”

It brought together policymakers, regulators, fintech leaders, and investors to explore how Africa can scale digital financial innovation while strengthening trust, inclusion, and cross-border connectivity.

Comments

Popular posts from this blog

UK-Ghana Trade & Investment Summit: Trade Resource Centre to help businesses maximise UK-Ghana trade opportunities

 In a significant boost to UK-Ghana trade and investment relations, the UK-Ghana Chamber of Commerce (UKGCC), in partnership with the UK-Ghana Jobs and Economic Transformation (JET) Programme, has launched the UK-Ghana Trade Resource Centre, a practical market-access platform designed to help businesses identify opportunities, navigate export requirements and build commercial partnerships between Ghana and the United Kingdom. The UK and Ghana enjoy strong trade relations, with total bilateral trade reaching approximately £1.6 billion in the year to Q1 2026. Yet, despite this progress, significant untapped opportunities remain for businesses in both countries. The Trade Resource Centre has been established to help bridge information gaps, connect businesses with the right partners, and support firms to take greater advantage of opportunities under the UK-Ghana Trade Partnership Agreement. The launch formed one of the major outcomes of the UK-Ghana Trade & Investment Summit 2026,...

NESCAFÉ Launches Real Vibes Text & Win Promo to Reward Coffee Consumers Across Ghana

 NESCAFÉ has launched the Real Vibes Text & Win Promo, an exciting consumer promotion designed to reward loyal coffee lovers and bring the brand’s My Coffee, My Vibe experience even closer to consumers across the country. Running from September to December, the promotion gives consumers the opportunity to enjoy their favourite NESCAFÉ coffee while standing a chance to win exciting prizes, including phones, motorcycles, airtime and the ultimate grand prize—an electric SUV. Speaking at the launch, Lily Ntim, Category Development Manager for NESCAFÉ, said the promotion reflects NESCAFÉ’s commitment to creating, rewarding and memorable experiences for consumers. “Today, we are excited to introduce the NESCAFÉ Real Vibes Text & Win Promo, a campaign designed to bring the My Coffee, My Vibe experience even closer to our consumers,” she said. She added that the campaign is not only about prizes, but also about celebrating the everyday moments consumers enjoy with their coffee. “T...

Ghana Home Loans

With interest rates declining, a more liquid environment and a macroeconomic stability, mortgage financing is expected to see an ease of credit. And Ghana Home Loans being a leader in this industry is expected to lead the way. Ghana Home Loans (GHL), a leader in home mortgage, continues to be the frontier in fulfilling dreams of many Ghanaians in homeownership. Since starting business in 2006, it has also provided many existing homeowners with Equity Release mortgages to support their businesses, pay educational fees, improve their properties, or simply pursue other personal hobbies and interests. Ghana Home Loans is a mortgage finance institution which operates under Bank of Ghana’s supervision as a non-bank financial institution. At present, the Company remains the only such institution that focuses exclusively on the provision of mortgage product. Through the Home Completion mortgage and Home Construction mortgage products, Ghana Home Loans has enabled many qualified applican...