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MTN Foundation's 21 Days of Yellow Care Brings Digital Health to Communities

 The MTN Foundation, as part of its annual 21 Days of Yellow Care activities, has embarked digital health and insurance education outreach event to educate people on insurance.

The event, held at Zongo Junction and Madina markets on Thursday June 19, 2025, aims to promote health and well-being in communities, especially in underserved areas.

During the event, MTN staff introduced Mcare, a digital tele-medicine product that provides access to healthcare services. As part of the education, patrons were offered a month's free subscription to Mcare.

MTN Foundation, 21 Days of Yellow Care, Mcare
MTN staff educating vendors on Mcare benefits

David Narh, Manager Digital Growth, explained that the initiative is part of MTN's efforts to bridge the gap in healthcare access and provide digital health services to those who need it most. He added that the outreach is not only happening in Madina, but other places including East Legon have also benefited from the education.

We're not only engaging in the outreach here in Madina but have gone to other places, including East Legon. Tomorrow, we'll be going to Kasoa, and there are other activities going on across the country, including construction projects in the Northeast, Ashanti region, and Northern region."

The program's impact is expected to be significant, with many people benefiting from the digital health services. By offering Mcare, MTN is promoting health and well-being in communities, especially in areas where access to healthcare is limited.

MTN Mcare benefits include convenient access to healthcare services, such as video consultations, e-prescriptions, and medication delivery, along with access to a health information search engine and a chatbot. It also provides access to over 500 health providers and offers health insurance packages. 

The Mcare service has two subscription packages: the Silver subscription which is GH¢10 per month, provides access to e-consultation and discounted medication and the Gold subscription which is GH¢166.66 per month, offers additional health insurance coverage.

Mcare can be accessed through the Ayoba App, MTN app, Medpharma app, or the Medpharma chatbot. However, medication delivery services can only be accessed by placing an order on the Mcare app.

In terms of the waiting period for clients to have their information processed, Gold customers have their unique health insurance benefits. However, both Gold and Silver customers can immediately benefit from e-consultation services discounted medication, medication delivery and also health content.

MTN Foundation, 21 Days of Yellow Care, Mcare 
MTN staff educating vendors on Mcare benefits

To schedule a teleconsultation appointment, clients need to navigate to the Mcare app and use the appointment scheduling feature on the homepage.

In some cases, clients may need a physical examination. In that case, the organization’s healthcare experts will offer detailed guidance on the recommended steps, which may involve arranging an appointment with a physical healthcare provider. Moreover, Gold customers can benefit from their health insurance coverage, ensuring smooth access to the necessary consultations and tests.

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