MTN has organized a webinar focused on empowering women in business, with the theme "Unlocking Funding for Women in Business." The discussion, led by Edem Attor, Mimi Anane Appiah, and Seyram Ofori-Atta, highlighted key strategies for women entrepreneurs to access funding and grow their businesses.
The all-female panelists emphasized the importance of
leveraging digital tools, including AI and social media, to drive business
growth. They encouraged businesses to use digital solutions to structure ideas,
manage finances, and gather customer feedback.
They emphasized the significance of consistency in using
social media to add credibility to businesses. Seyram Ofori, Co-Founder of Your
Investment Friend, Atta highlighted the benefits of using MTN MoMo and other
financial apps for payments to ensure accountability, stating that "you
cannot do without digitization."
Securing Funding and Grants
The panelists provided tips on securing funding, advising
applicants to ensure accurate details on proposals to facilitate communication
with funding agencies. Edem Attor, Partnership Officer at the UNDP, noted that
grants can come in forms other than cash, such as technical support to help the
business establish robust systems for efficiency.
Documentation and Financial Discipline
Seyram Ofori Atta, emphasized that registering businesses
and securing necessary documentation was crucial for women entrepreneurs.
Paying SSNIT and taxes was also highlighted as essential for establishing
credibility and paving the way for future engagements.
Networking and Alternative Funding Options
Mimi Anane Appiah, Business Development Manager- Your Investment
Friends, underscored the importance of networking and considering soft loans
from professional networks to support business growth. She was of the view that
by adopting these strategies, women entrepreneurs can unlock new opportunities
and drive business success.
The webinar underscored MTN's commitment to empowering women
in business and promoting economic growth. By providing valuable insights and
strategies, the webinar aimed to support women entrepreneurs in overcoming
challenges and achieving success.
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