Skip to main content

CIMG And Central University Partner To Advance Marketing Education For Students

 CIMG, Central University,

The Chartered Institute of Marketing, Ghana (CIMG) and Central University have officially signed a Memorandum of Understanding (MoU) at the University’s Miotso Campus, establishing a comprehensive framework for collaboration between the two institutions.

This strategic partnership aims to bridge the gap between theory and industry practice through initiatives in accreditation, internships, research, innovation, and professional development, ensuring that graduates are equipped with globally competitive, market-ready skills.

Speaking at the signing ceremony, the National President of CIMG, Mr. Michael Abbiw, reiterated the Institute’s mission to set the highest standards for marketing practice in Ghana.

This partnership reflects our commitment to setting the highest standards for marketing practice in Ghana. By providing students with access to professional certification, mentorship, internships, and direct industry exposure, we are helping to bridge the gap between academic learning and professional practice,” he stated.

On his part, the Pro Vice-Chancellor of the University, Prof. Stephen Abbeny-Mickson, highlighted the importance of strategic industry partnerships in preparing students for the demands of the modern workplace: “The collaboration will equip students with practical skills, enhance their employability, and ensure that academic programmes remain aligned with evolving industry needs.”

This is a long-overdue milestone. By bridging the gap between academic rigor and professional standards, we are creating a seamless transition for students from the lecture hall to the corporate world, while responding directly to the changing demands of the job market, where employability is increasingly defined by a blend of theoretical knowledge and practical application,” he added.

The MoU outlines key areas of collaboration focused on strengthening both academic and professional development. These include support for the accreditation and development of marketing programmes to ensure alignment with industry standards, joint research initiatives to advance knowledge and innovation in the field, and capacity-building opportunities for faculty through training, certification, and professional membership.

The partnership will also facilitate practitioner-led lectures to bring real-world insights into the classroom, while positioning Central University as an accredited study centre for CIMG programmes, subject to approval in line with Section 8(3)(b) and Section 10(3) of the Education Regulatory Bodies Act, 2020 (Act 1023).

Labels:

Comments

Post a Comment

Popular posts from this blog

NESCAFÉ Launches Real Vibes Text & Win Promo to Reward Coffee Consumers Across Ghana

 NESCAFÉ has launched the Real Vibes Text & Win Promo, an exciting consumer promotion designed to reward loyal coffee lovers and bring the brand’s My Coffee, My Vibe experience even closer to consumers across the country. Running from September to December, the promotion gives consumers the opportunity to enjoy their favourite NESCAFÉ coffee while standing a chance to win exciting prizes, including phones, motorcycles, airtime and the ultimate grand prize—an electric SUV. Speaking at the launch, Lily Ntim, Category Development Manager for NESCAFÉ, said the promotion reflects NESCAFÉ’s commitment to creating, rewarding and memorable experiences for consumers. “Today, we are excited to introduce the NESCAFÉ Real Vibes Text & Win Promo, a campaign designed to bring the My Coffee, My Vibe experience even closer to our consumers,” she said. She added that the campaign is not only about prizes, but also about celebrating the everyday moments consumers enjoy with their coffee. “T...
Post a Comment
Read more

Ghana Home Loans

With interest rates declining, a more liquid environment and a macroeconomic stability, mortgage financing is expected to see an ease of credit. And Ghana Home Loans being a leader in this industry is expected to lead the way. Ghana Home Loans (GHL), a leader in home mortgage, continues to be the frontier in fulfilling dreams of many Ghanaians in homeownership. Since starting business in 2006, it has also provided many existing homeowners with Equity Release mortgages to support their businesses, pay educational fees, improve their properties, or simply pursue other personal hobbies and interests. Ghana Home Loans is a mortgage finance institution which operates under Bank of Ghana’s supervision as a non-bank financial institution. At present, the Company remains the only such institution that focuses exclusively on the provision of mortgage product. Through the Home Completion mortgage and Home Construction mortgage products, Ghana Home Loans has enabled many qualified applican...
16 comments
Read more

Tender Committee recommends E&P for Damang Mine lease transfer

  A Tender Committee has recommended the grant of the mining lease for the Damang Gold Mine to Engineers and Planners Limited, following a competitive evaluation process conducted by the Minerals Commission. The recommendation comes after a tender process initiated under Regulation 258 of the Minerals and Mining (Licensing Regulations), 2012 (LI 2176), aimed at selecting a strategic investor to take over the mining lease and operations of the Damang mine. According to the report, four companies responded to the public tender announced in the media. Out of these, two firms were shortlisted by the Mineral Titles Department of the Minerals Commission and subsequently submitted to the Tender Committee for detailed assessment. After what was described as a comprehensive evaluation, Engineers and Planners Limited emerged as the highest evaluated bidder, leading to the Committee’s recommendation for the award of the lease. Gold Fields Ghana Limited, which has operated in the country since...
Post a Comment
Read more