MTN Ghana has identified the connected home as the next major driver of its growth strategy, positioning broadband connectivity as the foundation for Ghana's digital transformation.
Speaking at the Bright Media Conversations (BMC), Richard Acheampong, Chief Home Officer of MTN Ghana, said changing consumer behaviour and advances in digital technology have made the home the centre of work, education, entertainment and business, prompting the telecommunications company to make significant investments in home connectivity.
The Bright Media Conversations is a knowledge-sharing platform that brings together experienced professionals to engage journalists and the public on emerging trends and national development issues.
According to Acheampong, MTN's Ambition 2026 strategy is built around three key pillars—connectivity, consumer digital services and enterprise solutions—with the home business playing a central role in the company's long-term vision.
We believe that the future of our business will largely be determined by how much we are able to seize the opportunity within the home," he said.
He noted that the COVID-19 pandemic fundamentally changed how people live and work, accelerating the adoption of remote working, online education, digital entertainment and home-based businesses.
The home has become the centre of many things. It is where people work, where students learn, where businesses operate and where families access entertainment," he said.
Acheampong explained that although many digital applications existed long before the pandemic, the shift in consumer behaviour created unprecedented demand for reliable broadband infrastructure capable of supporting high-definition streaming, video conferencing and smart home services.
He said MTN's investment in fixed broadband and fibre infrastructure is intended to meet these evolving needs while supporting Ghana's broader digital transformation agenda.
This investment is a statement of belief in Ghana and in the future of our country. It is our commitment to Ghana's digital future," he stated.
He added that the investment goes beyond laying fibre cables and installing network equipment to creating a digital ecosystem that enables households and businesses to thrive.
According to him, reliable internet connectivity will allow students to conduct research seamlessly, entrepreneurs to expand their businesses online, professionals to work remotely and households to enjoy uninterrupted digital entertainment.
Acheampong said MTN intends to partner government and other stakeholders to expand digital infrastructure nationwide, ensuring more Ghanaians benefit from affordable, reliable and high-speed internet access.
He stressed that the company's vision is to make every connected home a gateway to education, innovation, productivity and economic growth.
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